Post by Kathy Steinberg, Research Manager, Public Relations Research
If you’re one of the 13% of U.S. adults who planned to celebrate St. Patrick’s Day by drinking a pint of Irish beer or taking a shot of whiskey, you may be feeling the ramifications this morning… in which case, my condolences are with you. Thankfully, the plurality of adults (50%) planned to commemorate the holiday simply by wearing green, according to a survey commissioned by CafePress.com, a website specializing in custom T-shirts and gifts.
The CafePress.com survey found that the majority of U.S. adults (64%) planned to observe St. Patrick’s Day somehow this year, with adults of Irish descent being significantly more likely to do so (80% Irish vs. 56% not Irish). Among adults who planned to celebrate, Irish and non-Irish adults were equally likely to say they would celebrate by:
- Wearing something green (78% Irish and 76% non-Irish);
- Eating corned beef and cabbage (38% and 32%, respectively);
- Going out to a bar or pub (19% and 17%, respectively);
- Attending a St. Patrick’s Day parade (8% and 5%, respectively);
- Carrying a lucky charm (7% and 4%, respectively); and,
- Playing hooky from work or school (3% and 1%, respectively).
However, Irish adults were more likely than non-Irish adults to plan to celebrate by:
- Drinking a pint of Irish beer (19% Irish vs. 12% non-Irish);
- Taking a shot of whiskey (13% vs. 8%, respectively); and,
- Kissing someone Irish (16% vs. 7%, respectively).
So, I guess you don’t have to be Irish to wear green, but it may help if you’re trying to catch the eye of that lass at the other end of the bar.
What about you? Did you celebrate St. Patrick’s Day? How? And perhaps more importantly, why?