Over the Wire

Harris UK Presents at Insight Show!

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Post by Sarah Rew, Harris Interactive UK Marketing and PR Communications

 

Last week, Harris Interactive exhibited at the Insight Show, Olympia, London. The Insight Show aims to deliver the perfect discovery platform for new routes to insight and the latest market research solutions. Harris Interactive was delighted to launch and present two of our groundbreaking products – Harris LifePulse and Pathways to Purchase with Steve Mellor and Kevin Ford presenting on Harris LifePulse, and Pathways to Purchase respectively. Our own Dave Laybourne also co-presented with Ugam on Market Research Outsourcing.

Check out our Harris LifePulse video, including just some of our visitors to our stand who were keen to share their passions with us!

 

 

 

 

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Fleishman-Hillard/Harris Interactive: Digital Influence Index Event 2010

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Last week, Harris Interactive and global public relations firm, Fleishman-Hillard, teamed up to host the 2010 Digital Influence Index Event. The Digital Influence Index is in it's second year and aims to understand online consumption practices around the world. We at Harris were tickled to get to conduct the research and our own George Terhanian was invited to speak to the data as part of the event panel (far right).

More on the findings of this landmark study tomorrow - in the meantime, here is a recent Harris Poll based on data from the study.

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America’s Operating Systems

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So if you are anything like me, you have a “to do” list a mile long and you feel a sense of accomplishment every time you cross something off and lament what just keeps moving forward from one day to the next with no end in sight.  

My general impression is that these lists and systems are what keep us Americans afloat and stop us from turning into a puddle of emoticons at the end of each multi-tasking day.  And so, we have a pyramid for our food choices, a catalog for our library books, a “feng shui” for our rooms, and a store for our Containers.

But at the macro-level, according to a new Harris Poll, the majority of us rate almost every system in American life as fair/poor.  We are decidedly un-impressed by our:

• System of government (57%)
• Legal system (63%)
• Health care system (67%)
• Economic system (68%)
• Political system (72%)

In each case, I’m not sure which system we would like better (or even if we could find any collective agreement), but luckily we rate our “TV, movies and entertainment” highly so we can get our mind off perfecting all that other stuff.

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Harris Poll Wrap Up: Interviewing New Yorkers about the Economy

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The economy: getting better or getting (staying) worse? According to today's Harris Poll, Americans have mixed opinions...and the people of New York City are no different. Dan and Whitney are back and are out on the streets, asking people their opinions about jobs and the economy and, more importantly, if their outlook for the future is better or worse.

 

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Data Snapshot

For the seventh straight year, Subway Restaurants ranks highest in brand equity in the quick service area, according to Harris' Equitrend study.

For full data and methodology, click here.

Watch for Harris on MSNBC!

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Harris was thrilled to welcome the producers and crew of MSNBC's Sunday morning program, Your Business, to our NYC office today. The show is producing a segment about how focus groups can be beneficial for small businesses and - lucky us! - Harris's expertise was chosen to be featured.

Here are a couple of pictures from the focus group we conducted for the segment; we had such a terrific time working with the MSNBC folks and can't wait to see how the segment turns out when it airs in about 6 weeks. Until then, these pictures should tide you over...

Camera crew setting up!

 
Harris' lovely focus group volunteers

Harris' resident focus group expert (and moderator for our session today!), Clay Dethloff

We can't wait for the segment to air--will post a video when it's live! 

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Reputation Expert, Robert Fronk, Featured on Fox Business

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Corporate Reputation as Unique as a Person’s Reputation

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Post by Robert Fronk, Senior Vice President, Reputation Management

You would think that after 7 years of saying, “I continue to be amazed by how knowledgeable the American public is,” that I would stop being amazed by how knowledgeable the American public is. On Monday, we released the results of our 11th Annual Harris Interactive Reputation Quotient (RQ) study and some of the insights we have been able to glean are truly illuminating.

First off, the public is paying far more attention and is far more knowledgeable about what companies are doing in the areas of corporate behavior and are holding them accountable for their decisions and actions. So they can recall and speak intelligently about financial decisions that companies made 2 and 3 years ago and can either give them credit or penalize them for how these decisions relate to overall reputation.

Secondly, the debate of whether or not reputation matters is over. Reputation is directly linked to the business outcomes that companies want. While reputation perceptions can work in tandem with brand perceptions, they are often formed outside of the knowledge or association with a company’s brand.

So what can a company that wants to focus on positive reputation do? We first need to acknowledge that there is no single answer to this question. No secret sauce. No silver bullets. Corporate reputation is as unique as a person’s reputation.  You are evaluated based on your history, your associations, your behavior and many other things that are contextual about you. So are companies.

Because we’ve been doing this for 11 years, we can share the 4 things that companies with long term positive reputations have in common:

1. A tangible level of emotional appeal, built through some common set of shared values
2. A perceived sense of a clear vision and a culture of leadership accountability
3. A recognition that actions precede words
4. When it is time for words, a communication style that focuses on honesty, sincerity, and transparency – no matter the subject

So who fits this bill for you?

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Company Reputation is as Good as Its Communication

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Post by Whitney Heckathorne, Marketing Manager

No surprise here: Companies' reputations precede them. But what, exactly, contributes to a brand or company having a good reputation? Why do YOU gravitate toward certain brands over others? This week, Harris Interactive released its annual Reputation Quotient study which uncovered the U.S. companies with the best (and not-so-"best") reputations.

Tomorrow, we will be hugely fortunate to have Robert Fronk, Harris Senior Vice-President and reputation expert, blog for us about his interpretation our Reputation Quotient data and what may change in the future. In the meantime, check out this video blog entry, created by Decker Communications, featuring their president, Ben Decker. He shares his views on why good corporate communication = good corporate reputation. Do you agree?

 

Tune in tomorrow for Robert’s entry. In the meantime, click here to see the full Reputation Quotient results.

 

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Data Snapshot

According to Harris Interactive's annual Reputation Quotient Study, Berkshire Hathaway ranks #1 on corporate reputation, followed by Johnson & Johnson. ---The 2009 RQ survey was conducted from December 29, 2009 to February 15, 2010 among 29,000 members of the American public