Just over 4 in 10 (42%) Americans indicate they have become sick or ill over the past two years from what they attribute (at least in part) to something they ate. ---The Harris Poll, conducted online between January 13th and 15th, 2010 among 2,010 U.S. adults 18+
Despite the long-standing rivalry between New York City and Los Angeles, it seems NYC’ers maintain strong opinions about their favorite screen stars of Hollywood. How do we know? We sent two Harris folks out on the streets to see if New Yorkers' opinions matched that of America in our recent Harris Polls about favorite movie and TV stars.
Post by Kathy Steinberg, Research Manager, Public Relations Research
More than 400 hundred years ago, Shakespeare famously asked - through Juliet's lips - "What's in a name? That which we call a rose / By any other name would smell as sweet." Yet, in today's consumerist culture, as my colleague Whitney asserted in a post earlier this week, branding is everything. Well, call me old-fashioned, but I tend to agree with the Bard of Avon...and, perhaps as a sign that the pendulum may be starting to swing in a different direction due to the current economic climate, so do most Americans.
According to a Harris Poll released earlier this week, nearly 2 in 3 U.S. adults (63%) have been purchasing more generic brands over the past six months in order to save money. It may have taken a global recession and near-economic collapse, but maybe Americans are now asking themselves the same question Juliet posed to Romeo (with a modern twist, of couse): "What's in a brand name? That which we call Advil / By generic ibuprofen, would relieve aches and pain just as well!"
But are there certain types of products where a generic just won't do? Chime in with your comments...
Currently, 38% of Americans say, overall they would rate the job President Obama has done in handling Afghanistan over the past several months as "positive," as compared to only 31% in November 2009. ---The Harris Poll, conducted online between January 18rg and 25th, 2010 among 2,576 adults 18+
But are the ads from these industries actually trusted by the public? In other words, I'm more curious how much we trust certain industries' ads. Though we didn't ask this question, I imagine America's response given this list would be "not so much."
Let's face it-- all of these industries have faced at least some scrutiny in the recent past, whether it was a car recall, too much high fructose corn syrup, or receiving a government buyout (the industries to remain nameless).
But, to quote my cubemate (and frequent OTW contributor) Mark MacAdam, "What industries HAVEN'T been in question recently?"
So let me ask you the question the poll left me pondering--how much do you trust (or distrust) the advertisements for these industries?
Among five major industries, approximately one-third of Americans (34%) say that they consider soft-drink companies' advertising as the most trustworthy. ---Adweek Media/Harris Poll, conducted online between December 14th and 16th, 2009 among 2,136 U.S. adults 18+
With President’s Day weekend upon us, it’s no surprise to learn Americans think Abe Lincoln is the best overall president in our history. Also, not much of a surprise that Ronald Reagan is regarded by Americans as the best president since World War II.
But that’s pretty much where the Republican accolades end.
According to The Harris Poll, of the five top-rated presidents since World War II, Reagan is the only Republican. Democratic presidents FDR, Kennedy, and Clinton take the #2, #3, and #4 spots, respectively. And, interestingly, President Obama, after only being in office for just over a year, comes in at #5 with 4% of Americans believing he is the best president since World War II.
Barack, Schamrack: Let’s get to the good stuff…where’s Dubya ranked?? He comes in near the bottom of our “America’s best presidents since World War II list” with a mere 1% of American’s selecting him as the our best president since World War II. In fact, check out this picture: apparently America’s answer is “no.” And just to rub more salt in the wound, his father, George H. W. Bush, also only garnered 1% of the vote as the best president in recent times.
So it seems America respects and admires some Republican stand-out presidents like Lincoln and Reagan, but may view our Democrat presidents as “good” more consistently.
Do you think these rankings really have anything to do with party affiliation?
Please share your thoughts, as you dwell on this topic over your President’s Day holiday.
Post by Whitney Heckathorne, Public Relations Research and Snow Day Survivor
There will be no blog post today, due to inclement weather.
Kidding! You know we blog, rain or shine. We’re like the postal service of market research blogging. And with today’s snow-filled weather in the Northeast, let’s take on a more light-hearted topic: America’s favorite sports.
According to a recent Harris Poll, America’s favorite sport is pro football and has been every time we’ve conducted this survey since 1985 (sidenote—we only asked people who follow at least one sport).
Coming in at number two? Professional baseball. Welcome, America’s (Second) Favorite Pastime.
And finally, accepting the bronze medal is my personal favorite, college football. Now if only our Harris Poll BCS methodologist would let me “tweak” our formula so my beloved Oklahoma Sooners could get a BCS bowl game bid in 2010.
What is your favorite sport? To watch? To play? Do we think any sport will ever take over pro football as #1? And do we think Harris will be peeved that I used the blog as a forum for shameless team promotion?
Among Americans who follow one or more sport, over one-third (35%) say professional football is their favorite. ---The Harris Poll, conducted online between December 7th and 14th, 2009 among U.S. adults 2,276 18+