The Internet (by all measures – traffic, advertising, purchases) may be growing at high-speed rates. And without anything really to compare it to, a recent Harris Poll provides some strong support….
Over the past decade,
- The percentage of adults who are online has increased from a slight majority (63%) in 2000 to a strong majority (80%) today. And remember way back in 1995... only 9% of us were online then.
- The number of adults who are online has increased by 60 million (or nearly 50%) in the past 10 years.
- The percentage of adults who are online at home has increased from 49% to 76% in the past 10 years.
- And, the average hours spent online each week per person has almost doubled from 7 hours to 13 hours in the past 10 years. Today, 14% of Americans spend at least 24 hours (or one full day) per week online.
Considering that I sit at a computer for many of my waking hours (and have the Internet up for the vast majority of that time), I’m not sure that I am the best judge on what this data means, since I can’t comprehend how the other 20% found out about Simon Cowell’s exit from American Idol, McGwire steroid-gate, or who wore what to the Grammy’s if not through the information superhighway.
But my expectation over the next decade is that the number of Americans online will continue to limp forward at a slower rate, and the real jump will be in the # of hours we spend online, how we access the online world, and what we do with our time (shopping, voting, facebooking) when we are there.