According to a recent Harris Poll, more of us are planning to buy toys as gifts this holiday season (54%, compared to 47% last year), but on the whole, it looks like total dollars spent will actually go down (16% say they personally will spend more; 41% the same; but 39% less)...although I guess it depends on what the 16% who spend more have in mind.
And adults with and without kids in their household are shopping in the same aisles at the toy store (i.e., the top 5 categories of gifts are the same -- 4 old faithful and the addition of console games -- but importantly, the order is slightly different and the proportion of adults with kids in the household who plan to buy toys is higher in all cases)...
- Books (48% with kids, 42% without);
- Games for consoles (47% with kids, 28% without);
- Board games (38% with kids, 23% without);
- Dolls (30% with kids, 28% without); and,
- Arts and crafts (33% with kids, 24% without).
...which makes me wonder if "book" for kid translates to "tie" for men, because NONE of these things were in my kids' letters to Santa:
- To Santa, Love Ali...puppy (not happening!), shiny blue soccer ball, hula hoop, and jump rope
- To Santa, Love Zeke...Jacksonville Jaguars uniform and helmet (why?!) and lots of other football things
(proper spelling in the above is mine as well as editing out diagrams for space constraints)
It's the constant parenting dilemma -- do you get what your kids want OR what you think they should have? And, in my recent talks with Santa, it looks like my kids will get one from each of their carefully constructed lists and one each from the "book", "board game", or "art/science" categories. And btw, that is one toy (or 33%) less than last year.
Are your kids getting everything they asked for? If not, was that choice yours or the economy's?