If you dread holiday gift shopping (and 18% of us do), then the economy is a double whammy...because now you don't even have the money to buy that robotic dinosaur that your cousin never wanted. Now you actually have to shop smarter...what a buzz kill!
According to the latest Harris Poll, almost 1 in 2 Americans who will be doing holiday shopping this year say they will be spending less this holiday season, and the majority of holiday shoppers say that finding the best sales and discounts is their #1 priority...more important than finding the hottest products, receiving good customer service, or having a calm and enjoyable experience.
So, the winners are (not surprisingly) discount retailers like Walmart and Target: 26% of Americans plan to spend more at discount stores than they did last year, while significant proportions of Americans expect to spend less at:
- Top-tier department stores (52%);
- Specialty stores (49%);
- Electronics stores (41%);
- Off-price stores like TJ Maxx and Nordstrom Rack (40%);
- And even warehouse stores like Costco and B.J.'s (35%).
Our immediate family will still make out relatively the same, but everyone else on our shopping list from friends to colleagues to service providers are significantly more likely to get less than more...though Kathy, my daughter will still sooner see flying pigs than get her badly-craved puppy.