Al Gore’s pedagogy didn’t do it. And, my husband’s and friends’ and green Harris team members’ imploring didn’t do it. And my concern for my kids’ future planet didn’t do it.
But the spinning-out-of-control economy did it.
Today, I am more thoughtful about turning off the lights in my house; driving my car; buying a newspaper; and drinking bottled water than I was one year ago.
Now, my Econ 101 class more than 20 years ago hasn’t prepared me to be an economist – not even an armchair one. So, I will leave the commentary to others on what the following figures mean for consumerism and hopes for a rebound. And instead, I will focus on the thin silver lining on our economic thundercloud… because it strikes me that what is bad for our economy is actually good for our planet.
According to a recent Harris Poll, in the past six months, millions of Americans have done the following to save money:
- 36% switched to refillable water bottles instead of purchasing bottled water
- 34% cancelled one or more magazine subscriptions
- 22% cut down on dry cleaning
- 21% cancelled a newspaper subscription
- 14% began carpooling or using mass transit
We (as companies and consumers) do what makes sense for our bottom line. So, what happens to our children’s future planet when a recovery allows for lavish spending again?