Post by Whitney Heckathorne, Public Relations Research
Following up on yesterday’s post, despite most U.S. adults and advertisers saying they doubt Twitter’s effectiveness in promoting products and ideas right now…what do they think the future holds for Twitter? As it turns out, advertisers (45%) are nearly FOUR TIMES more likely than U.S. adults (12%) to believe that Twitter is just at its infancy and its use will grow exponentially over the next few years.
Well, advertisers might be right on this one, as it seems Twitter definitely has room to grow. More than two in three Americans don’t even know enough about the micro-blogging site to have an opinion about it, one way or the other. According to a Harris Poll conducted in partnership with the LinkedIn Research Network, 55% of 18-34 year olds say they don’t know enough about Twitter to have an opinion, followed by 72% of 35-44 year olds, 73% of 45-54 year olds, and 80% of those ages 55+.
If many advertisers really believe Twitter is the next hottest thing, they definitely have their work cut out for them in terms of gleaning their “Twisdom” to U.S. adults.
What do you think of Twitter – just a fad or the next social network du jour? Or, even better, tell us what you think via Twitter.